Mina Seyahi (Al Mina Al Seyahi) refers to an area in the city of Dubai, UAE formed in 1986. The literal meaning of the phrase “Al Mina Al Seyahi” is “Port of Travellers”. The Mina Seyahi area covers a part of Jumeirah Beach and the newly developed Dubai Harbour, which is a world-class maritime destination boasting the most advanced cruise terminal and the biggest marina in the region with a total of 1,100 berths. Mina Seyahi boasts with long white sand beaches tucked in quietly in front of the breathtaking Dubai Marina Skyline.

The primary goal of this campaign is to showcase the ultimate 5-star luxury resort experience to residents and tourists alike. The beach-side setting juxtaposed with buildings has inspired me to create a logo with neutral, sand-like colors and palm leaves. Using a combination of sans-serif and serif fonts creates the modern luxury feel that Mina Seyahi stands for.